The Happy Soul Industry


ISBN: 9781592993529

Format: Paperback

Pages: 200

Trim: 6 x 9


Categories: Award Winners & Finalists Fiction Sale Items!

Vernon Night is the CEO of LA’s hippest advertising agency. Vernon Night also has issues. His divorce is getting ugly. His Go-To guy is a closet drug addict. He’s mad as Hell on a daily basis. His newest client: God. Seems The Lord has some issues as well. Namely, that no one cares about Heaven anymore. In the Hip-Hop age of Internet Porn and Reality TV, who has time for “Goodness”? So now the Creator of us all needs some creative direction of Her own. In this wickedly modern fable about good and evil, God looks for an advertising agency to fix Her brand as America’s population looks for its soul.

“Fun stuff! I can’t wait to see the movie. Can I write the screenplay?”
John Coveny, Co-Executive Producer/Writer, “The Closer”

Praise for The Last Generation
“Never before has the mirror been turned so starkly upon the beating heart, making each of us ask the most compelling questions of life and death. Truly a must read.”
Michael Minnis, Writer/Producer, “The Bold and the Beautiful,” “The Young and the Restless”


A copywriter by trade, Steffan is perhaps best known for his provocative work on behalf of Altoids, The Curiously Strong Mints. Other highlights of his career include co-authoring the famous “Not your father’s Oldsmobile” campaign for General Motors and penning a commercial for Heinz featuring a teen-aged Matt LaBlanc. The spot won a Gold Lion at Cannes. (It also launched “Joey’s” career, which he now appears to be un-launching.)

Now Chairman and Chief Creative Officer of one of the world’s largest advertising concerns, Euro RSCG Chicago, Steffan is responsible for overall creative leadership and quality of the creative product. Prior to joining Euro RSCG, Steffan was Executive Vice President and Chief Creative Officer of LBWorks (a Leo Burnett company), and earlier still Executive Vice President and Executive Creative Director at Leo Burnett USA.

He is the recipient of advertising’s most prestigious awards including a Kelly Award, Best of Show, and gold and silver awards at competitions such as the One Show, the Addy Awards, and the Cannes Lions Festival.

Steffan’s short stories have been included in the 1994 and 1995 editions of New Voices in Poetry and Prose. His first novel, The Last Generation was published by Inkwater Press. The story was later optioned by Touchstone Television for a TV series.


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